Browsing HVL Open by Author "Solberg, Eirik"
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Bridging the “Selves”: Exploring Gambling Motivations Using SelfCongruence Theory
Bakke, Even; Solberg, Eirik; Eliassen, Øyvind Stokkenes; Nath, Atanu (Chapter; Peer reviewed, 2022)The theory of self-congruence or how our self-concept matches with reality has been shown to affect customer satisfaction (Hosany and Martin 2012) as well as the compulsiveness in buying a product and the manner of consumption ...